An Atlantic City casino will bury vouchers worth a total of $200,000 in the sand behind it in September for gamblers to dig up and win.
The Trump Taj Mahal Casino Resort will hold its “$200 Grand In the Sand” promotion on Sept. 1.
Given that casino gambling began right here in 1978, casinos have wanted to maintain their patrons inside the dark casino walls; the beach was someplace to go immediately after the gambling was carried out. However the Trump promotion will bring the winning outdoors.
“We wanted to bring to Atlantic City one thing different, anything new and thrilling, some thing that ties with each other the enjoyable of casino play with our region’s greatest natural resource,” stated Kathleen McSweeney, senior vice president of marketing and advertising for Trump Entertainment Resorts. The promotion, she mentioned, “brings the notion of a buried treasure to an unprecedented level in Atlantic City.”
The casino will bury burlap sacks with a dollar sign on each one particular in the sand, in marked-off quadrants measuring about 30 square feet. Twenty buyers who’ve their Trump player’s club card inserted within a machine at two p.m. that day is going to be selected at random by casino employees to come for the Boardwalk, exactly where they may select a numbered shovel, Trump spokesman Brian Cahill stated.
“Say you choose shovel quantity 17,” he said. “You’d then be led to quadrant number 17 and you’d dig there, and nonetheless considerably is inside the bag, you win.”
Prizes variety from $1,000 to a single bag worth $100,000. The casino isn’t burying actual money in the sand; each and every bag will include a voucher having a dollar amount on it that winners will bring inside the casino to the cashier window in an effort to be paid.
If contestants can’t obtain the bag in their designated region, casino employees will help them, Cahill stated.
Preceding Trump promotions have incorporated giving away plastic surgery, Botox along with a ride inside a hot air balloon.