Juventus, the formidable Italian football team with supporters numbering 2 million from around the globe, has signed a lucrative marketing and sponsorship deal with European betting company, BetClic. 

BetClic recently acquired an Italian gambling license from the AAMS, and the first deal it struck under this new status was with Juventus.

“We are very proud that an important international partner shared our commercial and marketing strategy. We are sure that this partnership will contribute to BetClic achieving a fast presence in the Italian market and further strengthen it at a European level,” said Jean-Claud Blanc of Juventus.

The CEO of Betclic, Nicolas Beraud added: “Signing this agreement as Official Online Betting Partner of one of the world's most prestigious soccer clubs represents the presence of BetClic in Europe and brings it to Italy where the internet site will be operating in the next few months, having recently acquired an AAMS license.”