After releasing its 2008 financial report this week, 888 Holdings noted that its Pacific Poker site revenues dropped 4% from $80.8 million in 2007 to $77.2 million last year in 2008. “Due to the prolonged and deepening economic downturn, unprecedented challenging trading conditions were experienced following the end of the summer holiday season,” said 888 in a statement. “Active customers played slightly less and volatile adverse foreign exchange movements exacerbated the effect on US$ denominated revenues.”

Nevertheless, 888 said that Pacific Poker would be going through a major makeover this year, with new games and features being created for a more entertaining and rewarding poker experience.  “The Pacific Poker site will be given a new look and feel with additional products and poker side bets enhancing the customer experience at the poker room,” said the group.

888’s casino products continued to perform well, with operating revenues increasing 21%.