After weeks of speculation, it has finally been confirmed that the world’s largest gaming operator, Harrah’s Entertainment has ventured out into the online industry, with the creation of a new division known as Harrah’s Interactive Entertainment.

“As the world's largest gaming company, Harrah's is taking a proactive approach toward international and interactive expansion," said the Chairman, President and Chief Executive Officer for Harrah's Entertainment, Gary Loveman. “It is important we position ourselves to explore new markets as well as new technologies with our best in class brands.”

Harrah’s Entertainment is hoping to create a presence in the US market on a free to play basis, in line with the current Unlawful Internet Gambling Enforcement Act. It also hopes to promote its World Series of Poker brand across European markets through its new division.