888 Holdings, through its B2B unit Dragonfish, has signed a lucrative deal with Harrah’s Entertainment to provide its online brands with software and services. Dragonfish will bring the software to Harrah’s WSOP and Caesars Casinos (UK) brands in a long term deal that is worth millions of dollars. 

Harrah’s recently created its interactive division, led by former Party Gaming head, Mitch Garber. The group has also been actively lobbying to have internet gambling legalized in the United States, and has openly supported Barney Frank’s efforts to pass legislation relating to this. 

“As we develop and roll out our interactive strategy, we have chosen to work with 888, primarily for their world class technology, scalability and a strong commitment to compliance and responsible gaming,” said Mitch Garber.

“This is a ground breaking deal for 888 and demonstrates our ability to provide real value to globally renowned, land based casinos and their leading brands,” added Gigi Levy, CEO of 888 Holdings.