Leading US horse racing content provider, YouBet, announced that a new President for its United Tote subsidiary division has been appointed. Dawn Haden will replace Jeff True from November this year, with one of her main focuses being to improve declining revenues as were reported in the first half of 2008.

“Dawn has been an integral contributor to Youbet's success over the last 18 months, overseeing the transition and redesign of key administrative and operational systems both for Youbet.com and United Tote - her focus on process improvements and fiscal responsibility is impressive and has contributed greatly to the efficiency and profitability of the company,” said the President of YouBet, David Goldberg.

Haden said that she was excited by the challenge of working with a recognized technology leader in totalizator hardware and software systems, and that she was looking forward to taking the company to a new level of performance.