NetPlay TV Plc, the group which provides live interactive TV gambling brands to UK channels, has announced the extension of a trial deal that it had signed with the leading Scottish commercial broadcaster, STV. The deal involves the broadcasting of one of NetPlay TV’s top brands, ChallengeJackpot.com which will run six nights a week on STV’s late night schedule. Broadcasting has already begun, after a successful trial run in the last quarter of 2009.

ChallengeJackpot already runs on Bravo 2 and Virgin 1 every day of the week and allows players to place cash bets on roulette games live. NetPlay TV also signed a five year deal with Channel Five late last year. “This agreement builds on the pivotal deal we signed with Channel Five,” said the Chief Executive Officer of NetPlay, Martin Higginson. “Confirmation of the increase in top line bets, deposits and sign ups proves our belief in TV as a new and exciting distribution channel for gaming services.”