The 3-year-old gaming facility is hopes the Dec. 12 opening of its new 242-room hotel will do the trick, coupled with the opening of its sixth in-house restaurant and a massive new multi-use events center for concerts, weddings, small business meetings and conventions.
“When we very first opened, we were truly a locally focused casino,” mentioned Jeff LaFrance, director of advertising and marketing occasions for FireKeepers. “Adding the hotel allows us to have a broader reach and make this a destination.”
The casino has typically attracted patrons from about a 50-mile radius but has constantly had a pretty very good reach into cities like Detroit and Chicago because of its place on Interstate-94, he said, declining to cite sales and demographic figures.
But together with the new hotel, the casino is evolving to include a resource which has turn out to be pretty much standard for large gaming facilities and, LaFrance mentioned, it hopes to attract much more entertainment-seekers from surrounding states.
“It’s fascinating to possess a thing new come to the area,” stated Kathy George, common manager with the hotel. “It’s fantastic for personnel. It is good for the community at significant. … “We’re going to bring far more guests into Southwest Michigan – gaming clientele, conventions and meetings. We’re just exposing additional folks for the excellent area that we’re in.”
Built at a expense of $300 million, the casino opened on Aug. 5, 2009 and has been effective. Patronage from gaming fans within the region and day trips by groups who come from the busload have assisted grow the 2 % of electronic gaming revenues that FireKeepers shares with regional governments from $1.9 million in 2009 to $4.8 million in 2011, in line with the Michigan Gaming Control Board.
Anticipating the hotel addition, its owners, the Nottawaseppi Huron Band with the Potawatomi Indians, modified its nameplate weeks ago to FireKeepers Casino Hotel. Spokesmen is not going to disclose just how much the tribe has spent on the expansion.
Facility openings on 12/12/12 may also involve a new smoke-free gaming section at the casino with 200 slot machines adjacent to the new hotel and restaurant, that are also smoke-free.
The hotel and its adjacent Smoke ‘N’ Fire restaurant is going to be the only locations on the home generally accessible to those younger than 21, LaFrance stated. But access to the casino floor will stay limited to those 21 and older.
“I consider it really is a full-scale destination now,” LaFrance mentioned.
Adapting the casino’s advertising and marketing tag line, “Get your Vegas on,” he stated, “Now you are able to get your Vegas on within a whole new way – overnight by staying at the hotel or by coming in to find out headline entertainment. … It is actually an expansion of our casino providing and we’ll continue to present the exact same terrific service that we’ve always provided.”
George said the house will attempt to differentiate itself from the casino and hotel operations owned by more than a dozen other Native American tribes in Michigan by providing superior guest service and an energetic employees.
New energy must not be a complicated to find, at least amongst the casino-resort’s 320 newest staff. Due to the fact summer season, FireKeepers has hired that many new individuals to staff the hotel, occasions center and new restaurant. More than 1,300 people today lined as much as try to land one particular of the jobs (which come with benefits) during the morning session of a July 16, day-long job fair at FireKeepers.
The new hires bring total employment there to about 1,800 workers.
FireKeepers is, in a fashion, keeping up using the market. In June, the Pokagon Band of Potawatomi Indians expanded the 165-room hotel at that tribe’s 5-year-old Four Winds Casino Resort in New Buffalo. Some 250 further rooms rooms were added too as a multi-use occasions center plus a Hard Rock Cafe nightspot.