1×2 Network, a prominent online casino content supplier, has announced the Michigan deal has been secured. The company has been cleared for launch in the Wolverine State, being formally granted a full license by the state’s official regulator. It is a crucial step forward in the enterprise strategy to expand its US footprint.
The famous company describes the move as a milestone achievement, looking to expand to the relevant US jurisdictions. The Americas as a whole are next in line, as they also represent prospective and fruitful markets. 1×2 Network can now launch games from its own Iron Dog Studio, AD LUNAM and Prospect Gaming.
It will allow the local operators to expand their offerings with award-winning titles reaching larger audiences. The players in the Great Lake State will have the chance to experience some exceptional games. They include 1 Million Fortunes Megaways and 1 Million Megaways BC.
Additionally, US players will get the opportunity to check out the Strike series of Iron Dog Studio’s Hold and Win titles. 1×2 Network successfully launched its first content in Ontario in 2022, scoring many hits. This move tested the North American waters, which proved ready for such titles, expecting more of them soon.
Stable Growth in North America
Another game the players can test is AD LUNAM’s game called Maverick, launched in February 2023. It happened during the increased demand for crash games. As one of the company’s first crash and Multiplier games, it became a hit quickly, delighting players everywhere.
Kevin Reid, CEO at 1×2 Network, has expressed his excitement about the new deal and pride in entering the US market. He has praised Michigan as a visionary state, as one of the first states to recognize the potential of regulated iGaming. Confirming the team believes in regulated gaming, Reid has expressed hope to expand the firm’s North American presence.
Welcoming the challenge of establishing a better market position, Reid firmly believes 1×2 Network can do it. The competition is so exciting that the future years will bring numerous thrilling games. Moreover, the company has recently agreed to grant Hub88 some of its most popular games.
Michigan has been the hot spot for several crucial launches throughout this year. FanDuel and Inspired Entertainment both agreed to launch their content in the Mitten State via the continued partnership. The Inspired titles included such hits as Big Santa Fortune and Big Fishing Fortune.
Presence Is Everything
1×2 continues to get the job done and expand its presence in relevant markets worldwide. Before the Michigan job, the company received a Swedish B2B license from the SGA in May 2023. Moreover, it already has licenses in prominent jurisdictions like the UK, Malta, Ontario, Romania and Greece.
Still, as a UK-based iGaming developer, 1×2 Network sees expanding to other continents as particularly important. Entering a booming market like the US is a huge step ahead for the company’s planned expansion. Reaching new audiences is a vital factor in maintaining your position in the market.