DraftKings, a highly reputable iGaming brand, has signed a partnership deal with the National Hockey League. The agreement allows the prominent operator to be an official iGaming and sports betting partner of the league across the US. Additionally, DraftKings has closed the deal with Turner Sports (a WarnerMedia division) to become the official daily fantasy and sportsbook provider regarding its NHL coverage.
As per the agreement, DraftKings will be able to use the official logos and marks, as well as enhanced promotions. It applies to the entire season, including the All-Star Weekend and Stanley Cup playoffs. The company will also have access to NHL media platforms and the chance for various content integrations. They include DraftKings’ original and editorial content, personalized alerts, statistics and betting odds. Moreover, the company will supply daily fantasy content and sports betting information across Bleacher Report channels and Turner’s telecasts.
Partnerships to Please the Fans
Turner Sports has already partnered with NHL since April 2021, bringing the Stanley Cup finals to TNT for the first time. According to the agreement, they will be able to offer exclusive live coverage of the final game in three years. Additionally, they are allowed to broadcast half of the playoffs games during the entire seven-year stint. Bleacher Report wants to continue providing relevant and fan-serving betting options and important information. The officials are sure the new agreement with DraftKings will fortify their market position and improve their working relationship.
Furthermore, DraftKings makes a continuous effort to deliver the best results in the industry regarding player engagement and unique experience. The company offers its customers chances to obtain digital collectibles of athletes via DraftKings Marketplace. It is devoted to creating a responsible gaming environment with cutting-edge technology, training and resources. Entering the deal with a franchise like NHL will cement their prominence in the market and please their fans.
Fruitful Collaboration for the Future
Both companies’ representatives have expressed their happiness because of the new agreement. They agree everyone will be able to profit from it while fulfilling their primary purpose, fan service. Chairman, CEO and co-founder of DraftKings, Jason Robins, praised the passion of NHL fans and voiced his pleasure to work with the league again. He added the company would continue to deliver an unparalleled content experience via the Turner deal.
DraftKings has a great reputation when it comes to sports, with its real-money iGaming options. They want to re-affirm their position by teaming up with the most prestigious brands and franchises, including NHL. Alongside their collaborators, Bleacher Reports and Turner Sports, their mission remains to provide premium content for hockey fans.
Keith Wachtel, CBO and Senior Executive Vice President at NHL, welcomed DraftKings back to the family, saying they would all work to create engaging content for their loyal fans. He expressed certainty the partnerships would enhance their fan participation and contribute to a better customer experience. The new season promises to be even more exciting than previously expected.