A NOVOMATIC subsidiary, Greentube, has closed the deal with Golden Nugget Online Gaming to enter the US market. The long-anticipated US debut is around the corner, promising to delight the fans. Greentube previously provided its rich portfolio to US players for social gaming only. This time, they will be able to enjoy real-money iGaming, starting with the state of New Jersey.
The first titles available to GNOG customers will be the releases from the Diamond Cash franchise. They include Oasis Riches, Mighty Elephant and Mighty Sevens. This is a crucial deal for Greentube, for the provider plans to use its considerable European experience to set foot in the US market. The territory is to become a promised land for iGaming, so the supplier wants to start operations in regulated states. The numbers are growing and the market will expand soon.
An Important Step Forward
Signing an agreement with GNOG, a world-famous iGaming name, is a pivotal step for the Austrian company. The partnership will provide them with a good starting position in the market, as they plan to grow significantly in the area. The provider wants to be well-prepared for the upcoming opportunities, so they are already completing new deals across the US.
Greentube has a clear strategy to expand their global footprint and GNOG will provide them with much-needed support. The new launches are planned for Michigan and Pennsylvania in the near future. The Vienna-based provider has already taken Europe by storm and plans to do the same with North America. With iGaming becoming such an important part of the entertainment sector, Greentube is bound to be a frontrunner among the providers.
Great Starting Point
Speaking of the new partnership, both companies’ representatives were delighted by its potential. CFO/CGO at Greentube, Michael Bauer, stated that the US market was like no other and a crucial territory to cover. Entering it properly is extremely important as different states are becoming regulated areas. Starting the business in New Jersey is a milestone achievement. He added they were excited to close the deal with GNOG and present their content to new players. Certain this is just the beginning, he announced multiple future launches across the US soon.
Vice President of GNOG, Warren Steven, was equally thrilled, saying this was a fantastic opportunity for everyone involved. Greentube is a provider with proven experience and track record in Europe, creating original and engaging games. Their content is already highly popular in Europe and they have titles that proved its worth in various markets. He expressed firm conviction the deal would boost their portfolio with thrilling games and offer their players an unforgettable experience. Furthermore, he added they were happy to be the first in the market to allow their players to enjoy the Greentube game library.