LeoVegas Set to Enter the US Online Gambling Market


LeoVegas has announced it’s ready to enter the US online gambling market through a partnership with Caesars Entertainment.

According to the renowned online casino and sports betting operator, its expansion across the US will start in New Jersey, following the recently signed agreement.

Under the provisions of the new deal, the company’s flagship LeoVegas brand will offer its services to customers in the Garden State.

LeoVegas Will Use Its Proprietary Platform

LeoVegas explained how will its operation in New Jersey function. First of all, it will be powered by its in-house developed Rhino platform, which is fully ported to Google Cloud. That way, the operator will be able to benefit from its stability and scalability. The Rhino platform can support multiple brands, and at this moment, includes more than ten online gambling and sports betting operations.

It will also allow LeoVegas to further expand its presence in the market, as it holds licenses in seven jurisdictions.

Before it’s ready to enter the rapidly-growing US market, LeoVegas will need to get the proper certification from the state’s regulatory body, the New Jersey Division of Gaming Enforcement. The use of the Rhino platform will allow the operator to have complete control over its portfolio of online gambling software. That way, LeoVegas will be able to deliver a distinctive and high-quality playing experience to its future customers in the States.

It’s estimated that LeoVegas’ New Jersey operation would be up and running in early 2022, following the necessary regulatory approval and other steps required by the state’s agencies.

Having Full Control over Its Technology

Commenting on the operator’s upcoming debut in the US, Gustaf Hagman, the CEO at LeoVegas Group, said they were hoping to make the most out of the American market’s immense potential.

He explained the main focus of the new operation would be on offering innovative gaming content and class-leading playing experience to future customers.

Hagman pointed out that the decision to enter the US market with the company’s proprietary platform represented a strategic move. It would enable the operator to have complete control over its technology. According to him, having that control can make all the difference in such a competitive market.

The Largest iGaming Market in the US

New Jersey has a population of nine million and nine land-based casinos, all of which are doing business in Atlantic City. In the early 2010s, the Garden State was the first to make online gaming legal. It was also among the first to offer regulated sports betting following the US Supreme Court’s decision to overrule the federal ban on the practice.

Today, the online gambling market in New Jersey is the largest one in the US. Last year, it generated more than $1 billion in revenue.

The news about LeoVegas entering into the US market comes shortly after the operator announced the launch of its Blue Guru Games studio, tasked with developing exclusive content. The first titles from the new in-house studio should hit the market by the end of 2021.

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