Online Casino Game Developer NetEnt Signs Deal with Hard Rock Casino

Online casino game developer NetEnt AB has announced the signing of a distribution deal by way of its NetEnt Americas LLC subsidiary which will see the coming Hard Rock Hotel and Casino Atlantic City offer its complete portfolio of games to players located all through the state of New Jersey.

The Hard Rock Hotel and Casino Atlantic City was formerly referred to as the Trump Taj Mahal Casino Resort until its closure in 2016 because of a labor dispute in between workers and billionaire home developer Carl Icahn. The 2,000-room venue was subsequently bought for $50 million by an entity referred to as Boardwalk 1000, which consists of Hard Rock International alongside private investors Joe Jingoli and Jack Morris, and is expected to re-open for business this summer following the completion of a $500 million makeover.

Stockholm-listed NetEnt AB explained that the Atlantic City property can also be set to launch a new Jersey-licensed iGaming service which will now be able to utilize its selection of games and solutions.

“I am thrilled concerning the prospects of working with each other with Hard Rock [International] to offer our award-winning games to its online casino players in New Jersey,” study a statement from Bjorn Krantz, Chief Industrial Officer of NetEnt AB, which has offices across Sweden as well as within the United states, Poland, Gibraltar and Malta. “Hard Rock [International] has a strong international brand and I look forward to supporting it to grow its new on-line casino company.”

For his part, Kresimir Spajic, On-line Gaming Senior Vice-President for Hard Rock International, declared that he was ‘delighted to partner with’ an internet casino innovator that’s ‘known for its revolutionary and forward-thinking gaming solutions’.

“NetEnt AB’s market-leading game titles and digital casino expertise will help us drive online casino development with our own iconic Hard Rock brand,” read a statement from Spajic.

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