We examined the events on the planet of online gambling over the past year and compiled the list of primary trends which will evolve within the business in 2018.
• VR-technologies
Virtual reality is becoming more and more popular in online gambling. To date, numerous operators have currently introduced this technologies into their resources and remained happy with it. Nowadays, VR devices are extremely well-liked and easy of method; therefore, they become more attractive for the on-line casinos.
• Live-games
Games with reside dealers have turn out to be highly demanded last year. And it’s just the beginning of their successful development. The increasing popularization of live-games together with VR technologies is anticipated this year. Developers plan to create games with enhanced functionality that are much more realistic also as open new studios to broadcast games in real-time mode.
• Ability games
Most modern players rely not only on luck, but also on their very own skills. It inspired a considerable number of providers to create the platforms that contain technique games. You have to apply particular abilities in such games and this attracts players extremely much. This implies that the skilled gamers will become very well-liked in the nearest future.
• Gamification
This concept implies the use of game dynamics and game considering to involve the audience in the procedure of solving the marketing tasks. Gamification will undoubtedly become a new trend in gambling; it will offer new missions, competitions, bonus programs and rewards in order to attract more gamblers.
• Entertaining content material
Online casino operators use each feasible way to retain the customers on their resource. From now on, for this objective there will probably be also used special sections with useful nongaming content material: films, Tv series, music videos and Tv shows. Furthermore, online casinos will offer plot detalization for a few of the slots.
• Large Data
One more trend from the current year is Large Data technology. It provides the collection and storage of a huge amount of info; this technology is indispensable for the progressive on-line gambling industry. Using the assist of Large Data, the game adaptation towards the interests and requirements of the target audience can be provided in a more efficient way.
• Mergers and acquisitions
According to experts’ forecasts, the gambling marketplace will continue creating and by 2020, its volume exceeds $60 billion. Consequently, gambling businesses will begin creating and increasing the capital already in 2018.
• Messengers
New options of mobile Web constantly attract the players. Previously, social networks and phone communication tools had been on leading, while these days convenient messengers have gained a leading position.
The Slotegrator company took a severe interest within this trend and produced its own Telegram-casino. Integration from the gaming platform in the messenger allows customers to enjoy gambling on the smartphone at any time.
• Custom slots
Custom slot creation will be on leading of on-line casino services as well. The improvement of custom slots offers a competitive edge to the operators in the marketplace and increases brand’s visibility.
• Cryptocurrencies
Cryptocurrencies are well-known their substantial advantages: anonymity, convenience, minimum charges and absence of prohibitions. Through this, they’ll turn out to be one of probably the most demanded payment means within the on-line gambling sphere. Except bitcoin, such currencies as litecoin, dogecoin, ethereum, ripple, monero and zcash will gain traction.