Pala Interactive, the online gaming company, operated by the Pala Band of Mission Indians, has announced the launch of the Unibet sportsbook in Virginia. The move follows the successful launch of Unibet in Pennsylvania and Indiana.
The online and social gaming platform established in 2013 has a multi-year license deal with Kindred Group, the brand behind Unibet. At the same time, Pala Interactive has completed the integration of Kambi Sports platform.
Further Expanding Its Market Presence
Thanks to the latest move, the online gaming company is set to offer customers the leading gaming platform from one of the most reputable names in the business.
Commenting on the most recent achievement, Jim Ryan, Chief Executive Officer at Pala Interactive, said his side was delighted to continue working together with Kindred Group on expanding the reach of its gaming platform in the US.
Ryan added that Virginia is the sixth state in which Pala offers its online gaming services. The CEO pointed out that the operator’s customers across the States were able to enjoy the offering of the market’s best operators.
The list of real money gaming operators whose services are offered by Pala Interactive includes Kindred and Unibet and World Poker Tour, SBTech, Wind Creek Bethlehem, Gamesys Group, as well as many others. On the other hand, the operator boasts a social gaming platform that includes content from companies like media company TV Azteca and Muckleshoot Casino, located in Auburn, Washington.
Manuel Stan, Senior Vice President at Kindred Group, said he was excited to launch Unibet in Virginia. He explained the two sides would continue to offer a safe, secure, and thrilling service in the Old Dominion, their fourth US state. Stan praised Pala Interactive and added the company had once again proved to be a reliable partner.
Another Successful Launch
The first step towards entering Virginia was made in April, when Kindred Group’s US division, Unibet Interactive, was awarded a mobile sports betting permit. Virginia is one of the essential markets in the company’s expansion across the East Coast. Unibet has already launched in Pennsylvania, New Jersey, and Indiana, with agreements already inked for eight other states.
Virginia is also one of the most important mobile sports betting markets in the US. It’s also one of the largest markets, with annual revenues estimated to exceed $370 million.
Kindred Group has kicked off the year in style. According to the interim report covering the period from January to March 2021, the operator generated a 41% rise in revenue to $491.03 million, while the profit after tax reached $101.1 million. Kindred ended the last year with the record number of active customers, with the new one of more than 1.8 million set in the first quarter. of 2021
Apart from offering a wide variety of real money and social gaming content for online casinos, Pala Interactive operates the Pala Casino Resort in California and an online poker and gaming website for customers in New Jersey. At this moment, the company is looking to make the most out of the rapidly-growing US market.