Pariplay and BetMGM Sign Distribution Deal in Michigan and New Jersey


Pariplay, an Aspire Global-owned, well-respected online casino content provider, has signed a distribution deal with BetMGM. According to the agreement, BetMGM players in New Jersey and Michigan will access the content of Pariplay’s rich portfolio. It allows Pariplay to experience further expansion to regulated live markets. The new agreement is a pivotal step ahead regarding the planned US expansion. The provider looks to experience stable growth across the market, intending to become the lead supplier for North America.

Pariplay has already signed several crucial deals to offer the partners its content via the Fusion platform. The system offers 120 exclusive titles developed in-house, as well as thousands of releases from industry-leading providers. Moreover, the platform contains retention and conversion tools that help operators enormously. Enhancing player value is essential if you want to make it in the industry.

The Company Bound to Grow

Pariplay is resolved to continue expanding its global footprint across numerous regulated markets worldwide. The enterprise wants to conquer North American jurisdictions first, but its ambition is to penetrate other big markets, too. Enrico Bradamente has been appointed as Chief Commercial Officer to help the firm achieve its goal. The company expects him to be an expansion booster and take steps to secure further growth.

Additionally, BetMGM represents a joint venture between MGM Resorts and Entain. Pariplay has already had a fruitful collaboration with Entain as a content supplier for a few seminal European markets, including Denmark, Germany, Portugal and the UK. The latest agreement will only strengthen the cooperation between the two companies. The partnership will present both enterprises with numerous business opportunities, and they are eager to utilize them. While Pariplay will accelerate its impending expansion, BetMGM will look to cement its front-running position in the market.

No Slowing Down

The arrangement is to bring about exciting things for both enterprises. Pariplay is bound to continue growing and is sure this partnership will help. Andrew Maclean, VP of Sales, has noted that the company’s momentum across the US market is currently fantastic. They are determined to maintain the rhythm and not slow down as they conquer new jurisdictions. The agreement with BetMGM is a great way to continue the development that already brings great results. The collaboration will boost Pariplay’s position across the prospective US and North American markets.

Furthermore, Matthew Sunderland, VP of Gaming at BetMGM, has stated his company is thrilled to complement its world-class content. This partnership will allow Pariplay’s phenomenal offering to delight players across the flourishing markets. Their popular content is to bolster BetMGM’s rich portfolio and enhance the player experience. New, exciting releases that entertain customers and provide distinctive gaming experiences are always a welcome addition to the library. BetMGM looks to benefit from the deal by offering its players engaging titles and cementing its front-running position in the targeted markets.

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