Online casino brand PlayStar Casino has announced the signing of a new long-term partnership agreement with Caesars Entertainment. Thanks to this move, PlayStar Casino will be able to reach new customers in Pennsylvania.
At the same time, the brand is getting ready to enter the growing market in New Jersey.
Increasing Its Market Presence
The latest agreement will allow the online gaming company to double its potential market, both in terms of population and gaming revenue. Before offering its products to players in the Keystone State, PlayStar Casino will need to get the necessary regulatory approval.
If everything goes according to plans, the launch in Pennsylvania will take place in the second quarter of 2022.
Commenting on the deal, the PlayStar Casino co-founder and the company’s Chief Business Development Officer, Adam Noble, said his side was delighted to have signed this important agreement with Caesars. He added that by securing access to customers in the state, the brand would be able to double its addressable market.
Another Important Entry
The news came only a couple of days after PlayStar Casino inked a new agreement with one of the leading technology suppliers, Gaming Innovation Group (GiG). The long-term collaboration includes Pennsylvania and will further bolster the company’s offering in the Keystone State.
Earlier this year, PlayStar Casino and GiG agreed on a deal that confirmed the gaming technology supplier would be its partner in New Jersey once the brand goes live in the Garden State in the fourth quarter of this year.
Under the provisions of the deal, both sides will be ready to expand the current partnership to any additional markets in the future.
The PlayStar Casino executive, Adam Noble, pointed out this was the second market access deal they had secured following their New Jersey debut announcement. He also said they would continue to look for such partnerships as they expanded the brand.
PlayStar Casino will be able to use spill-over effects from its marketing and promotional activities in New Jersey. That way, the addition of Pennsylvania as the brand’s newest jurisdiction in the United States will further strengthen its locally-oriented campaign.
A Strategy Built Around Personalization
The online casino company has already revealed that its strategy will be focused on personalization and premium customer service. By making its customers feel special, PlayStar Casino wants to stand out among its rivals in the online gambling industry and position itself in the US iGaming space.
At this moment, PlayStar Casino is focused on completing the necessary regulatory process. It should be achieved with the help of the state’s regulator, the Pennsylvanian Gaming Control Board (PGCB). Once the process is completed, the online casino will be ready to offer its services to customers in Pennsylvania.
Entering Pennsylvania is an essential milestone for PlayStar Casino. The state’s market is the second-largest online jurisdiction in the United States in terms of revenue, which will give the brand vast potential. However, analysts believe this potentially very lucrative market is far from achieving its full potential.