Playtech, a well-respected online casino content supplier, has closed a deal with Unibet Interactive, enabling them to use its software. The partnership applies to New Jersey for now, but several other states are expected to follow in the upcoming weeks. This team-up is a seminal part of Playtech’s expansion strategy that includes entering the US market. Unibet has already launched its considerable product portfolio in New Jersey and Playtech’s award-winning software will certainly strengthen it even more.
Playtech currently has a set of operations running through the partnerships with BetMGM and Bet365. Its business is steadily expanding in various US states, including Indiana, Michigan and Pennsylvania. The partnership with Parx Interactive allows them to set foot in this market and conquer it in due time. It is still unknown whether these states will be included in the deal with Unibet. This company has already gone live in Indiana, Virginia and Pennsylvania, but it surely isn’t enough for such a giant. They will look to build up their market position.
Playtech Leads the Industry
Playtech has recently announced it has finalized the deal to sell its Finalto operations. This has been a tough decision, as Finalto is an industry leader in financial trading. Gopher Investments is widely expected to deliver the cash and acquire the company. This all-cash $250m transaction will likely go through during 2022. The new arrangement will allow Playtech to fully focus on playing and improve its quality and technology. Providing immersive experiences to the players is this enterprise’s primary goal.
Playtech is a highly reputable content supplier and an online casino trailblazer providing high quality ever since 1999. It develops top-notch content, delivers services to match its reputation and supplies revolutionary iGaming technology. Partnering up with all the most important names in the industry across the regulated markets has given it the leverage. Playtech cooperates with both land-based and online operators, already fully operating and owning Snaitech, the most prestigious iGaming brand in Italy.
Enormous Joy for Both Parties
Striking the deal has brought immense joy to everyone involved. The partnership represents a new step ahead for both companies and both enterprises fully expect to benefit from it in multiple ways. COO at Playtech, Shimon Akad, said they were thrilled to join forces with Unibet and gradually conquer the market. He added Unibet was famous for delivering an unmatched customer experience and the chance this partnership has created cannot go begging. Playtech’s revolutionary software and Unibet’s customer culture are a winning combination.
Furthermore, Manuel Stan, SVP at Kindred Group US (that runs Unibet), stated they were overjoyed to close the deal. The new successful cooperation is on the horizon, with Unibet expanding its content assortment significantly. He expressed sheer delight over the possibility of combining Playtech’s groundbreaking content and Unibet’s game-changing customer relationships. He noted this deal would bring a great future to both companies in the long run.