Playtech, a leading online gaming content developer, has reinforced its collaboration with Banijay Brands. The development has followed upon giving exclusive rights to use The Million Dollar Drop in the US, plus retaining rights for Deal or No Deal Bingo for five additional years. As per the new contract, Playtech has received brand rights to offer The Million Dollar Drop across the US. The game, internationally known as The Money Drop, continues Playtech’s strategy to deliver the unmatched entertainment experience in the industry.
Playtech has recently launched two state-of-the-art Live Casino venues in New Jersey and Michigan. The Money Drop Live represents one of Playtech Live’s top-class shows that combine a thrilling experience with a famous, popular brand. The provider will leverage the show brand across the current Bingo vertical in the following months. Furthermore, it has also kept exclusive rights to broadcast Deal or No Deal Bingo for another five years. Deal or No Deal is one of the most successful game formats in the 21st century. It has become a smash hit as a Bingo show, using Playtech’s state-of-the-art Deal or No Deal bingo room. The show has been among the company’s top performers for years.
Quality, Innovation and Technology
Playtech’s officials have noted the essential part of its strategy is to deliver the best Live gaming experience in the industry. The cooperation with Banijay will bring the most exciting, powerful and innovative products to its portfolio. This partnership will enable them to present the best brands and cutting-edge technologies to new audiences and markets. The Money Drop Live delivers an unforgettable gaming experience, familiar to millions of players worldwide. Playtech officials are impatient to introduce the customized Million Dollar Drop show to their US audience, promising great entertainment.
The company has great expectations from the show, hoping it will help cement their front-running position in the Live iGaming industry. Following the game’s international success, it is natural to expect that US players will follow the trend. The enterprise anticipates introducing the local version of the show will further establish Playtech as the leading company in the market. Moreover, the executives hope to continue the long and fruitful partnership with Banijay, with some other iconic titles getting their localized variants. Both firms are firmly positioned at the moment, and they expect to achieve even more outstanding results working together.
Continuous Success
Both companies are confident the partnership will continue to bear fruits, with Deal or No Deal constantly among the most successful Bingo rooms. Playtech provides the most immersive and entertaining playing experience, continuously surprising its fans. The industry leaders will do their best to carry on the tradition of developing iconic content that delights their customers. Additionally, Banijay is delighted to place its iconic shows across the booming US market. The Money Drop and Deal or No Deal both have massive fanbases, and it will be fantastic to see them attracting new fans. Expanding Banijay brands into the US jurisdiction is a vital step ahead.