After a successful debut in Michigan, PointsBet is launching another online casino in the US, this time in the nation’s biggest market. Together with already available sports betting in New Jersey, the launch of the online gambling platform should help the operator further cement its footprint and help it compete with other brands currently offering their service in the Garden State.
According to a press statement released by PointsBet, the latest move would allow the company to bolster its presence in the United States. Sam Swannel, CEO at PointsBet, also said he was looking forward to seeing their proprietary platform reach new customers in the competitive New Jersey market.
A Very Lucrative Market
The renowned operator estimates that online gambling in the United States could reach $3.5 billion in revenue this year. Bearing in mind these numbers, it comes as no surprise that PointsBet wanted in on the action. It will be interesting to see how will PointsBet perform against names like BetMGM, BetRivers, FanDuel, and DraftKings, who already run both online betting and casino platforms.
Since we’ve already had the chance to see the operator’s online casino platform in action, we have an idea of how it will look. One of its advantages is the fact it’s nicely integrated into the company’s sports betting app. That way, players can enjoy a wide array of services without going to another platform.
However, one of the biggest problems this online casino platform is facing is the lack of gaming content, at least when compared to other online casino operators. The platform launched in Michigan failed to offer live dealer games. This could change with the New Jersey launch, although PointsBet needs to act fast and secure the necessary deals with live casino providers.
Poker Could Soon Join the Offer
We should point out that the PointsBet online casino platform doesn’t include online poker. Fans of the game can enjoy virtual poker games, although there is no Texas Hold’em available, at least for the time being. Online poker has been made legal in both Michigan and New Jersey, which means there are no legal obstacles to making it a part of the offering in the coming period.
PointsBet is a brand that made a name for itself in Australia. It ventured into the US sports betting market with the help and support of NBC Sports. This partnership has so far proven very lucrative for both sides, allowing PointsBet to expand its footprint rapidly. The PointsBet sports betting platform is known around the world as, in addition to traditional odds, it offers a distinctive style of sports betting known as “Pointsbetting”. This form of wagering on sports comes with high risks, but players can look forward to staggering rewards in return.
Sports betting remains one of the first to appear in each new market in the United States. With this move, PointsBet can focus solely on expanding the presence of its online casino platforms in as many jurisdictions as possible.