Light & Wonder, a highly reputable iGaming brand, has taken White Hat Studios’ games to Michigan via its OpenGaming platform. This agreement has made Golden Nugget the first operator to launch the White Hat releases in the state. The branded titles like Deal or No Deal, Ted and Beavis and Butthead are included, plus RTG and Mercur content. Light & Wonder thus became White Hat’s exclusive US aggregation partner, bringing the top-rated UK titles to the US. Both companies expect a lot from this partnership, predicting great things for everyone involved.
The cooperation felt like the right thing to do ever since the idea was in its inception. Choosing the proper strategic partner is crucial when a process like this is in progress. Andy Whitworth, CEO at White Hat Studios, has stated Light & Wonder was always the right choice. The company is overjoyed to bring its content to US players in Michigan and is working on going to New Jersey and Pennsylvania. OpenGaming has an unmatched distribution network, which is vital in going from state to state. White Hat Gaming plans to offer its content to players in numerous
jurisdictions in the months to come.
Michigan is an essential step on this thrilling journey, but far from the last one. Thanks to this launch, players can now access the award-winning games via the famous OpenGaming platform. The iconic games have already proven successful in multiple markets, and the initial reactions of Michigan players are phenomenal. Moreover, Steve Mayes, Partnership Director at L&W, has said this gaming content will indubitably prove amazingly popular in the US. It has already done so well in Europe that it can only expand successfully to other prospective markets.
Light & Wonder expects this partnership will help the company cement its market position. The enterprise has access to an incredible game library, and it is a fantastic moment to take the initial step in a larger roll-out. Furthermore, the plan is to take White Hat titles to all regulated states within the next year via the OpenGaming platform. Some of the included titles are the famous Jackpot Royale and a slew of games from Blueprint Gaming the studio obtained last year. There will be games suitable for everyone’s pockets and tailored to everyone’s needs.
Only the Beginning
The arrival of the White Hat Gaming releases to the OpenGaming platform will further boost its outreach and portfolio. It has 3,500+ games developed by the industry’s most successful studios. Light & Wonder is a world-leading cross-platform gaming company, and this collaboration will confirm this. This enterprise already holds the front-running position in the jurisdiction, but the US market still has to blossom fully. With more regulated states, it will indubitably happen; when it does, L&W will carry the torch. Partnerships like this will only reinforce the intention and bring a lot of profit to both parties. They have agreed Michigan is only the beginning of the long and fruitful journey.