Amelco Partners With NetEnt to Boost Its US Growth


Amelco has announced the signing of a new partnership deal with the leading developer of online slot games, NetEnt, whose goal is to help the provider of sports betting and trading service boost its growth in the US.

Under the provisions of the latest deal, Amelco will add NetEnt’s portfolio of games to its platform. That means players in the US will be able to enjoy the Swedish slot specialist’s offering, including NetEnt’s hit titles like Starburst and Divine Fortune, but also some of its branded slots such as Narcos and Gordon Ramsey Hell’s Kitchen.

Reaching a New Audience of Players

Thanks to the new partnership, games from NetEnt will reach a new audience through Amelco’s partners operating across the US. The deal itself represents a huge growth opportunity for both sides, as Amelco continues to increase its presence in the states where online casino gaming is allowed.

Established in 2006, Amelco is led by a skilled team of industry veterans. Headquartered in London and with an office in Poland, the company offers a wide variety of products and services for sports betting, casino, lottery, and financial trade. Amelco entered the rapidly growing US market three years ago after the New Jersey Division of Gaming Enforcement awarded it a software supplier license.

The move is also very important for NetEnt, who has been working very hard over the last couple of months. In late 2020, the company was bought by Evolution in a deal worth $2.2 billion. The partnership with Amelco should also help NetEnt further cement its footprint in the States, where it already has a significant market presence.

Looking Forward to New Announcements

Speaking about the latest deal, Head of Amelco USA, Brandon Walker, said his company was delighted to join forces with one of the leading names in the online gambling industry. He pointed out that NetEnt had made a name for itself as one of the biggest casino brands in the world.

Walker also said this was only the first of many new deals they were planning to ink in the coming period. The Amelco executive explained his side was getting ready to add new slots, table games, and live dealer games to its US offering.

At this moment, Amelco offers its services in six states, including Pennsylvania, Colorado, and Michigan, where it debut earlier this year. According to available information, we can expect more new entries by the end of 2021.

Commenting on his company’s latest US partnership, Jeff Millar from Evolution said the new deal should help NetEnt further increase its US market footprint, especially as Amelco has a strong presence in the country. He added they were delighted to be working together with the sports betting and service provider.

Millar, who is North America Commercial Director for Evolution, stated there were plenty of opportunities for growth across the US. He also said he was looking forward to seeing what the two sides could achieve together.

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