Evolution’s newest live studio is located in Michigan, the state which launched its regulated online casino market earlier this year.
The renowned producer of high-quality live content was the first company to offer live casino in the Great Lakes state. However, it is about to get tough competition, as Playtech has been given the regulatory approval to launch its live casino studio.
Further Expanding Its Footprint in the US
Following the necessary green light from the Michigan Control Board, Evolution launched the new studio last week. The facility is Evolution’s eleventh live casino studio operating across the world.
Commenting on the move, the live dealer games supplier pointed out the new studio, like the existing ones in New Jersey and Pennsylvania, would deliver the leading live casino solutions for all operators who wished to offer their customers world-class live dealer games across all platforms.
At this moment, nine locally licensed operators offer Evolution’s portfolio of live casino content. These operators are BetMGM, DraftKings, FanDuel, TwinSpires, PokerStars, Golden Nugget, BetRivers, and William Hill. According to available information, this number is likely to increase in the coming period.
Here’s What the New Live Studio Offers
Following the last week’s launch, the new Michigan live studio offers a wide selection of live dealer games. The list of available titles includes standard Blackjack, Roulette, and Baccarat, as well as the company’s Auto Roulette and Infinite Blackjack. All games are live-streamed to customers in Michigan through the nine operators we mentioned.
Evolution plans to expand the offering in the future with more live dealer games, including the immensely popular gameshow-style releases.
Jeff Millar, Commercial Director North America, pointed out that the latest launch represented a significant landmark in Evolution’s growth in the US market. The executive also said his side was fully committed to Michigan’s developing online gaming market and added their goal was to provide customers with excitement and entertainment through the best possible offering of high-quality releases. That way, Millar believes, operators will be able to maximize their growth opportunities.
Ready to Fulfil Their Partners’ Requests
Evolution launched NetEnt’s portfolio in Michigan as soon as the market went live in January. The company purchased the Swedish game maker last fall in a deal worth $2.3 billion. The arrival of the group’s offering of live dealer games is set to further bolster its presence in this important market.
Millar explained that Evolution’s newest live studio was one of the biggest and best-equipped ones in the United States. He also said the studio’s capacity could be easily expanded in accordance with their operator partners’ desires and needs.
According to available information, operators doing business in Michigan have been impressed with Evolution’s offer, with many of them requesting exclusively branded tables. These should hit the market and reach players later this year.