The renowned US casino operator Penn National has announced the launch of its online games development studio. The new arm will be tasked with producing exclusive online casino games for the gaming company.
To boost its newly founded operation, Penn National has completed the acquisition of two US developers of online casino content. The deal should be completed in the coming days, although the details haven’t been revealed yet.
Making the Most out of New Acquisitions
Earlier this week, Penn National has announced that HitPoint Studios and LuckyPoint have been added to its family. Both gaming studios are based in Massachusetts, and their experience should help the company successfully venture into this lucrative business.
HitPoint has been making online casino games since 2008 and boasts a portfolio of more than fifty titles. The developer has experience working with some of the biggest brands in the world, such as Microsoft, EA, Disney, and Ellen DeGeneres. Its work is primarily focused on producing platforms for real-time multiplayer games for mobile.
LuckyPoint was established in 2019 as HitPoint’с real money gaming division, marking the developer’s entrance into this segment. The list of content created by LuckyPoint includes online slots, table games, and retro-style and puzzle-style arcade games. The studio’s entire portfolio is available across all platforms. In addition to games, LuckyPoint a remote gaming server.
More Benefits for Players
The newly found Penn Game Studios will use the two studios’ combined experience to create online gaming content that will be exclusively available to Penn National and its customers. This includes Barstool Sports and Mychoice players as well. The former represents a younger audience of the operator’s customers, who are mainly focused on sports and table games. The latter is the operator’s loyalty program, consisting of mostly older retail casino players who prefer slot machines. At this moment, the company’s loyalty program has over 20 million users.
According to available information, the new game development studio will provide table games for Barstool players and slots for its Mychoice customers. The company officials believe the launch of Penn Game Studios will help the Barstool brand grow even further, especially as it will deliver an entire portfolio of exclusive online casino titles.
The Barstool brand became part of Penn National last year. Since the acquisition, it has expanded its presence across several states by launching its digital and retail sportsbooks.
Speaking about the latest move, Jay Snowden, President and Chief Operating Officer at Penn National, said the operator was thrilled to make this vital step. He pointed out the venture into the leading segment of retail and interactive gaming would help the company further cement its market positions in the US. Snowden added the acquisition of the two gaming studios and the establishment of Penn Game Studios would enable the operator to offer exclusive content to its customers and further leverage its Barstool brand and the Mychoice loyalty program. In addition to this, Penn National is hoping to seize cross-market opportunities with its land-based casinos.