Online gambling business GAN announced that it could be providing the underlying sports betting platform for Pennsylvania’s Parx Casino.
To date, you will find no known applicants to get a PA sports betting license. However the new deal seems to confirm that Parx will be the initial of the state’s 12 existing casinos to reveal its plans for sports wagering. Parx is the largest casino in the state in terms of income.
The deal covers each online sports wagering and solutions for the Philadelphia-area casino’s land-based sportsbook.
Parx was currently partnering with GAN to provide its online casino platform in the state, so the sports betting announcement is a logical extension of that deal.
GAN – a business-to-business on-line gambling business based in London – was the 1 to create the deal recognized with a press release.
Based on GAN, launch will come before the end of the year. Pennsylvania is still within the procedure of accepting sports betting petitions in the state’s casinos and officials are still writing regulations for the new industry.
GAN can also be obtaining in to the retail sports betting business, providing the technology behind Parx’s planned physical sportsbook. That means GAN is moving toward becoming an omni-channel sports betting answer, perhaps giving it a leg up on a few of its competitors in other states as sports betting becomes much more widely legal.
GAN will also “participate within the incremental Sports betting revenues generated each within the Retail channel,” according to the release.
The deal also means that gamblers in PA will probably be able to make use of a shared wallet across Parx’ on-line casino and online sports betting offerings. That ought to make it easier for Parx to acquire and cross-sell customers from one kind of gaming towards the other.
“Following the execution of this extension and amendment, GAN now offers clients a platform equipped with multiple choices for integrated Sports betting to become launched seamlessly alongside GAN’s market-leading Web casino item,” said Jeff Berman, Chief Commercial Officer of GAN. “We welcome the chance to deliver sports betting within the retail channel, as well as on-line, via GAN’s distinctive platform containing patented technology.”
GAN isn’t providing the actual sports betting logistics for Parx; that will be handled by a third celebration and integrated into GAN’s platform. Gaming businesses such as IGT, SBTech and Kambi have been the greatest first-movers within the nascent US sports betting company in supplying third-party sports betting services for US gaming interests.
“GAN has ably demonstrated its abilities with both its general Platform and its integration capability for existing significant clients,” stated John Dixon, chief technical officer of Parx parent business Greenwood Gaming & Entertainment. “By leveraging GAN’s Platform, Parx Casino will have the chance to launch retail and on-line Regulated Sports betting together with online Gaming in Pennsylvania later this year, subject towards the regulatory approval from the PGCB.”
That’s nonetheless a mystery, and even Parx’ sports betting petition to the PA Gaming Control Board isn’t official. Boyd Gaming recently said it plans to bring sports betting to Valley Forge Resort Casino in vague terms.
There has been some skepticism about how many casinos and sports betting operators would be getting into the PA sports betting company, given the high bar to entry – a $10 million licensing fee and an effective tax rate of 36 percent on revenue – for sports betting.
But using sports betting as a customer acquisition tool, and providing potential gamblers a suite of choices – on-line slot machines, table games, poker and sports gambling – could override the micro-level concerns about offering sports betting.
Parx is now the first casino to confirm its intention to offer sports betting in the state, and now it seems likely much more will follow.